Context-Aware Computing To Provide Competitive Advantage: Gartner

Enterprises can leverage context-aware computing to better target prospects, increase customer intimacy, and enhance associate productivity and collaboration, according to Gartner. By 2012, the typical Global 2000 company will be managing between two and 10 business relationships with context providers, and by 2015, context will be as influential in mobile consumer services and relationships as search engines are to the Web.

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