It is important to anticipate the need of your customers and then provide them with an appropriate solution matching their expectations and this is what happens in Context Aware Computing & Targeted Marketing. Context-aware computing blesses you with a competitive edge by enabling you to understand the environment and situation of your prospect consumers, place and things so that you can make calculated moves to fulfill the needs of your target audience. Applications using context-aware computing can help you send the right message to your audience and provide them with tailor-made solutions appealing to them, by assessing their location, social environment and activity. Data Analytics has developed many such innovative technologies that work wonders.