Integrate web advertising, email newsletters, online business reviews and a streamlined landing page to increase contact with potential customers.
Dustin Ackart wants dealership owners to think of digital marketing as a funnel.
“Digital marketing is about stages and funnels,” says the owner of Dealer Digital Systems, a business that works with dealerships to refine their digital media strategies. “You’re leading customers through a marketing process.”
When considering a new customer, dealers should begin by building brand awareness, Ackart says.