How Is Artificial Intelligence Used in Analytics?

Analytics powers your marketing program, but how much value are you really getting out of your data?

Artificial intelligence can help.

AI is a collection of technologies that excel at extracting insights and patterns from large sets of data, then making predictions based on that information.

That includes your analytics data from places like Google Analytics, automation platforms, content management systems, CRMs, and more.

In fact, AI exists today that can help you get much more value out of the data you already have, unify that data, and actually make predictions about customer behaviors based on it.

That sounds great. But how do you actually get started?

This article is here to help you take your first step.

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