Comprehensive Digital Marketing Campaign Key to Attracting New Customers

Integrate web advertising, email newsletters, online business reviews and a streamlined landing page to increase contact with potential customers.

Dustin Ackart wants dealership owners to think of digital marketing as a funnel.

“Digital marketing is about stages and funnels,” says the owner of Dealer Digital Systems, a business that works with dealerships to refine their digital media strategies. “You’re leading customers through a marketing process.”

When considering a new customer, dealers should begin by building brand awareness, Ackart says. 

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