Cross-Generational Digital Marketing Insights For 2022

Social media usage has grown considerably in every generation over time, according to Pew Research. Brands now have access to a wider range of customers, including younger generations they may not have marketed to before and older generations with more spending power. I believe understanding what resonates with each generation and using those insights to fuel content strategies will be critical for brands looking to grow revenue and bolster brand equity in 2022. 

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